Integrated Environmental Management in a German Brewery

Neumarkter Lammsbräu is an 80-employee brewery located in Bavaria, a German region which has a strong tradition for beer. At the beginning of the 1970s, agriculture in the region became increasingly intensive. The quality of beer was being sacrificed for quick and high returns on sales. Neumarkter Lammsbräu wanted to safeguard the quality of its products and develop a strategy for success.

Neumarkter Lammsbräu is an 80-employee brewery located in Bavaria, a German region which has a strong tradition for beer. At the beginning of the 1970s, agriculture in the region became increasingly intensive. The quality of beer was being sacrificed for quick and high returns on sales. Neumarkter Lammsbräu wanted to safeguard the quality of its products and develop a strategy for success.





Copyright: © INEM - International Network for Environmental Management
Quelle: Case Studies in Environmental Management SMALL AND MEDIUM-SIZED ENTERPRISES (Oktober 2005)
Seiten: 7
Preis: € 0,00
Autor: Professor Dr. Maximilian Gege
 
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